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Bergstaðarstræti 42
101 Reykjavík
Iceland

+354 6982466

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About

ABOUT

STUDIOBILITY HAS TREE BRANCHES:

SELECTED BY BILITY

a platform for young creatives where they can focus on the creative part of the process but Studiobility takes care of manufacturing, distribution and marketing 

BILITY PRODUCTS

a online store and a distribution of the Bility Products

DESIGN CONSULTANCY

a strategic mix of Design Thinking, Startup Lean and Creative Leadership 

Founded by Gudrun Lilja Gunnlaugsdóttir Industrial designer & Jón Ásgeir Hreinsson graphic designer - a husband and wife cooperation in 2005,  Ólafur Ómarsson IT designer came on board in 2006.

Today the Creative director Gudrun Lilja runs the studio,  Jón followed his dream to open Kickstart  a strange shop for ruggedy men, Ólafur decided to add to his list of knowledge and study further but when ever new projects that challenges him come across he joins the team. Studiobility focuses on Design Consultancy and Product Development. We have been fortunate to work with great minds and makers on various projects for clients both in Iceland and abroad. Our mission is to continue to work with talents cross disciplinary and deliver outstanding work for our clients.

Meet some of the fantastic people that has worked in our studio

Studiobility often experiments with ideas and speculative creations generated without a set brief, In such cased the production of readily available products might not be the ultimate goal, but rather, the production of inspiration and food for thought for other works. this process of experimental production without set parameters offers unparalleled freedom to produce playful designs that contrast with preconceived ideas of how certain products should take form.
Studiobility challenges these perceptions, but always with attention to quality detailing. Its style crosses the boundaries of art and product design. The main point is to listen for that extra beat, that which is missed without close observation. it is exactly that missed beat which is the heart of Studiobility’s creative process.
— Laura Shark - author of the book "What is Product Design"

Go to STUDIO to get an overview of our work

Books that have published our work

2012 New Nordic - Architecture & Identity 2008 / Design/Art Limited Editions / 2008 Simply Material / 2007 Forms with Fantasy / 2007 Design Yearbook / 2007 Furnish, Furniture and Interior for the 21st Century / 2006 Pure Design, Monsa Publication Barcelona / 2006 Absolute Architecture, 2006 Places and Spaces “What is a Product design”

Exhibitions that we have been a part of

2013 NEW NORDIC – Architecture & Identity / Kennedy Center, Washington D.C. / 2012 NEW NORDIC – Architecture & Identity, Louisiana Museum of Modern Art / 2012 Samsuða, DesignMarch / 2010 Nordic Models + Common Ground: Art and Design Unfolded - Scandinavia House, New York / 2010 DesignMarch Metamorphoses / 2009 Nordic selected - Danmark. CODE 09 / 2009 Nature en kit – Mudoc Switzerland/ 2009 Hönnunarmars Reykjavíik / 2009 Designhuis – Li Edelkoort, Art Object Rotterdam 2008 Fiac, Paris / 2008 Tokyo 100% design / 2008 Made in Iceland – Tallinn and Helsinki / 2008 Solo exhibition, Toolsgalerie Paris / 2007 SOFA NY – Museum of Art and Design / 2007 NY ICFF - Iceland Cometh - Icelandic Design / 2007 Kvika/Magma -– Kjarvalsstaðir, Listasafn Reykjavíkur / 2007 IMM, Cologne, Germany / 2007 100% London, UK / 2006 Listasafnið á Akureyri, Sjónlist / 2006,100% design London / 2006 Salon Satellite, Milan, Italy / 2006, Eskandal, Barcelona, Spain / 2006 IMM, Cologne, Germany / 2005 Designersblock, Frankfurt, Germany / 2005 Gallery Sævar Karls, Reykjavík, Iceland / 2005, The National Museum of Iceland / 2004, Royal Auping Mornata, Milan, Italy / 2003, De Nederlandsche Cacaofabriek,Helmond, Holland / 2003, Hasselt Modemuseum, Hasselt, Belgium / 2002 Ketilshúsiðusid Art Gallery, Akureyri, Iceland

Magazines that have published our work

 2011 Form, Oktober / 2011 Monocole, February / 2008 Maison Française, February / 2008 Dwell Magazine, May and June / 2007 Vision Magazine, China, May / 2007 Decoration Germany, January / 2007 Ottagono Italy, January / 2007 Designers workshop Japan, June / 2007 NY Times, May / 2006 Arcade, January / 2006 AD Architectural Diges´t, April / 2006 Form Magazine, Singapore, June / 2006 Spaces, issue 16 / 2006 La Mia Casa, Italy, S09 / 2006 Interior+Design, Russia, March / 2006 Plazamagazine, Sweden, April / 2006 Forum, Sweden, April / 2006 Vogue, Korea, March / 2006 I.D. Magazine, March /2006 Eigen huis & interieur, Holland, May / 2006 DAMn° Belgium, April / 2006 Maison Française, France, April / 2006 Archidom Magazine, Russia / 2006 Diseñart, Spain, March / 2006 Archithema, Checkland / 2006 Marie Claire, Greece, no 206 / 2006 Elle Decoration, Italy / 2006 Elle Decoration, Germany, May-June / 2005 Bolig magasinet, November / 2005 Art Review, December / 2005 Experimenta, Spain, no 53 / 2005 Elle Decoration, Hong Kong, December / 2005 Casa Basic, Spain, November / 2005 LE magazine, Russia, December / 2005 Elle Decoration, Polland / 2005 L’Officiel Magazine, France / 2004 Domus Magazine, Italy, May / 2004 Casa - Repubblica d’Donne, May