“We’re never going to stop having fun!”
We invited emerging young designers and people from the arts to come together under this new brand Bility, a first of its kind in Iceland, and it resulted in something beautiful and unique.

Our experience has taught us that good design starts with good people. And we are always on the lookout for bright design talents. 

Storytelling
When we asked a friend of ours what comes to mind when thinking about dandelions, her eyes lit up and she said “Sun, green field, cows, smell of the countryside, springtime, definitely springtime”.

Through experiences like these and the inspiration of nature along with our Icelandic cultural roots a beautiful piece of home decoration is born to shine a little light into your heart.

We hope that our products have long and happy lives ahead of them and will give their owners as much joy as we have had in creating them.

Highlights
-Bility is already a leading design brand in Iceland.
-Our products are made in Europe.
-Our products are sold in six European Countries and in North America.
-We are looking for partners around the world.
-12 products are in our collection and more to follow in 2011.

Background
Bility is an offspring brand of Studiobility, a unique experimental design studio established in 2005 by Guðrún Lilja Gunnlaugsdóttir and Jón Ásgeir Hreinsson. Studiobility projects like the Rocking Beauty, Flowerchair and Lavaflower have been covered by leading design blogs Cool Hunting, Core 77 and Dezeen and publications including Art Review, Dwell, Casa, Elle Decoration and The New York Times.